Meet the Founders of Loya | 5% Instant Cashback
Meet the Founders of Loya | 5% Instant Cashback
Meet the Founders of Loya | 5% Instant Cashback
Aug 3, 2025
At Loya, we’re reimagining loyalty.
We’re not building just another cashback app, we’re redefining what loyalty rewards should feel like: instant, simple, and rewarding from day one.
Meet the duo behind the idea, Gina and Geoffroy (“GG”): two founders who felt the pain as everyday shoppers and became obsessed with building a better experience for customers and merchants.
Meet Gina
Hi! I’m Gina, a food enthusiast and serious online shopper. I’m half German, half Italian, and I live for a good deal. Traditional loyalty programs always left me disappointed: they’re slow, complicated, and full of fine print that makes rewards hard to redeem. Earning points, climbing tiers, and getting little in return? No thanks.
I love shopping online, and when I find a brand that fits my body type and style, I stick with it. That’s why I wanted a loyalty experience that actually rewards repeat purchases, without hoops to jump through.
I have a background in marketing/PR, and business administration. I moved from France to New York City for university and masters and fell in love with big-city energy: the coffee, skyscrapers, the sushi, the West Side Highway, and endless authentic restaurants.
When I’m not working on Loya, you’ll find me at a farmer’s market, a new coffee shop, or a great restaurant–basically anything food-related.
So, why 5% instant cashback?
Why wait until your 10th purchase or collect endless points to feel appreciated? It makes no sense. Customer loyalty is broken.
That’s why I co-founded Loya. To flip the script on rewards. With Loya, you get 5% instant cashback on your total purchase from your very first transaction. No gimmicks, no waiting, no points to manage. Your cashback goes straight into your store-locked digital wallet, which you can use only at the store where you earned it. Rewarding you for the brands you already love.
If you’re going to buy that outfit anyway, why not get paid back instantly?
Loya isn’t just a rewards program, it’s a payment method (think Shop Pay, Klarna, or PayPal) that rewards your loyalty at checkout every time. The difference is, we don't make you wait, theres no points to reach, or categories to stick to, nor is there transfers to bank accounts or special cards–just a seamless, rewarding way to pay straight cash into your digital LOYA wallet.
Meet Geoffroy:
Tech-Driven, Loyalty-Focused, Always Curious
Hey, I’m Geoffroy, originally from the south of France. I’ve always been drawn to innovation technology like AI, payment infrastructure, and anything high-tech.
I moved from the south of France to London for university where I studied economics and coding. I have experience in fintech and payment methods. When I’m not working on Loya, I’m probably at the gym, catching up with friends, or doom-scrolling on X.
Loya started with a simple, recurring question: how do you keep customers coming back? A conversation with a small business owner in Monaco, struggling with retention, sparked more research and further conversations, and I realised the pain is universal. As a former fintech operator, I saw an opportunity to help both sides: a tool that gives shoppers real value and helps merchants increase repeat purchases.
Most cashback platforms and loyalty apps feel like a maze: points, punch cards, and unreadable T&Cs, for low, delayed rewards.
Loya is different: it’s frictionless, transparent, and designed to benefit both users and merchants. With rising costs and pricing volatility, 5% back instantly gives consumers a reason to return, and merchants a powerful retention lever.
I teamed up with Gina to build a real loyalty solution–not empty promises, but something that literally pays you back-every time!
At Loya, we’re reimagining loyalty.
We’re not building just another cashback app, we’re redefining what loyalty rewards should feel like: instant, simple, and rewarding from day one.
Meet the duo behind the idea, Gina and Geoffroy (“GG”): two founders who felt the pain as everyday shoppers and became obsessed with building a better experience for customers and merchants.
Meet Gina
Hi! I’m Gina, a food enthusiast and serious online shopper. I’m half German, half Italian, and I live for a good deal. Traditional loyalty programs always left me disappointed: they’re slow, complicated, and full of fine print that makes rewards hard to redeem. Earning points, climbing tiers, and getting little in return? No thanks.
I love shopping online, and when I find a brand that fits my body type and style, I stick with it. That’s why I wanted a loyalty experience that actually rewards repeat purchases, without hoops to jump through.
I have a background in marketing/PR, and business administration. I moved from France to New York City for university and masters and fell in love with big-city energy: the coffee, skyscrapers, the sushi, the West Side Highway, and endless authentic restaurants.
When I’m not working on Loya, you’ll find me at a farmer’s market, a new coffee shop, or a great restaurant–basically anything food-related.
So, why 5% instant cashback?
Why wait until your 10th purchase or collect endless points to feel appreciated? It makes no sense. Customer loyalty is broken.
That’s why I co-founded Loya. To flip the script on rewards. With Loya, you get 5% instant cashback on your total purchase from your very first transaction. No gimmicks, no waiting, no points to manage. Your cashback goes straight into your store-locked digital wallet, which you can use only at the store where you earned it. Rewarding you for the brands you already love.
If you’re going to buy that outfit anyway, why not get paid back instantly?
Loya isn’t just a rewards program, it’s a payment method (think Shop Pay, Klarna, or PayPal) that rewards your loyalty at checkout every time. The difference is, we don't make you wait, theres no points to reach, or categories to stick to, nor is there transfers to bank accounts or special cards–just a seamless, rewarding way to pay straight cash into your digital LOYA wallet.
Meet Geoffroy:
Tech-Driven, Loyalty-Focused, Always Curious
Hey, I’m Geoffroy, originally from the south of France. I’ve always been drawn to innovation technology like AI, payment infrastructure, and anything high-tech.
I moved from the south of France to London for university where I studied economics and coding. I have experience in fintech and payment methods. When I’m not working on Loya, I’m probably at the gym, catching up with friends, or doom-scrolling on X.
Loya started with a simple, recurring question: how do you keep customers coming back? A conversation with a small business owner in Monaco, struggling with retention, sparked more research and further conversations, and I realised the pain is universal. As a former fintech operator, I saw an opportunity to help both sides: a tool that gives shoppers real value and helps merchants increase repeat purchases.
Most cashback platforms and loyalty apps feel like a maze: points, punch cards, and unreadable T&Cs, for low, delayed rewards.
Loya is different: it’s frictionless, transparent, and designed to benefit both users and merchants. With rising costs and pricing volatility, 5% back instantly gives consumers a reason to return, and merchants a powerful retention lever.
I teamed up with Gina to build a real loyalty solution–not empty promises, but something that literally pays you back-every time!
At Loya, we’re reimagining loyalty.
We’re not building just another cashback app, we’re redefining what loyalty rewards should feel like: instant, simple, and rewarding from day one.
Meet the duo behind the idea, Gina and Geoffroy (“GG”): two founders who felt the pain as everyday shoppers and became obsessed with building a better experience for customers and merchants.
Meet Gina
Hi! I’m Gina, a food enthusiast and serious online shopper. I’m half German, half Italian, and I live for a good deal. Traditional loyalty programs always left me disappointed: they’re slow, complicated, and full of fine print that makes rewards hard to redeem. Earning points, climbing tiers, and getting little in return? No thanks.
I love shopping online, and when I find a brand that fits my body type and style, I stick with it. That’s why I wanted a loyalty experience that actually rewards repeat purchases, without hoops to jump through.
I have a background in marketing/PR, and business administration. I moved from France to New York City for university and masters and fell in love with big-city energy: the coffee, skyscrapers, the sushi, the West Side Highway, and endless authentic restaurants.
When I’m not working on Loya, you’ll find me at a farmer’s market, a new coffee shop, or a great restaurant–basically anything food-related.
So, why 5% instant cashback?
Why wait until your 10th purchase or collect endless points to feel appreciated? It makes no sense. Customer loyalty is broken.
That’s why I co-founded Loya. To flip the script on rewards. With Loya, you get 5% instant cashback on your total purchase from your very first transaction. No gimmicks, no waiting, no points to manage. Your cashback goes straight into your store-locked digital wallet, which you can use only at the store where you earned it. Rewarding you for the brands you already love.
If you’re going to buy that outfit anyway, why not get paid back instantly?
Loya isn’t just a rewards program, it’s a payment method (think Shop Pay, Klarna, or PayPal) that rewards your loyalty at checkout every time. The difference is, we don't make you wait, theres no points to reach, or categories to stick to, nor is there transfers to bank accounts or special cards–just a seamless, rewarding way to pay straight cash into your digital LOYA wallet.
Meet Geoffroy:
Tech-Driven, Loyalty-Focused, Always Curious
Hey, I’m Geoffroy, originally from the south of France. I’ve always been drawn to innovation technology like AI, payment infrastructure, and anything high-tech.
I moved from the south of France to London for university where I studied economics and coding. I have experience in fintech and payment methods. When I’m not working on Loya, I’m probably at the gym, catching up with friends, or doom-scrolling on X.
Loya started with a simple, recurring question: how do you keep customers coming back? A conversation with a small business owner in Monaco, struggling with retention, sparked more research and further conversations, and I realised the pain is universal. As a former fintech operator, I saw an opportunity to help both sides: a tool that gives shoppers real value and helps merchants increase repeat purchases.
Most cashback platforms and loyalty apps feel like a maze: points, punch cards, and unreadable T&Cs, for low, delayed rewards.
Loya is different: it’s frictionless, transparent, and designed to benefit both users and merchants. With rising costs and pricing volatility, 5% back instantly gives consumers a reason to return, and merchants a powerful retention lever.
I teamed up with Gina to build a real loyalty solution–not empty promises, but something that literally pays you back-every time!