Loya started with frustration…and a little bit of hope.
Gina was running marketing for an e-commerce brand, watching thousands go into ads… and most customers vanish after their first order.
As a consumer herself looking for deals, she signed up for every loyalty program she could find- punch cards, points, rewards, but nothing felt rewarding. Just more noise in her inbox.
At the same time, Geoffroy had been working on payment systems and saw how powerful instant cashback could be. It got people to spend, but not necessarily to return.
That’s when we had a simple realization:
What if cashback wasn’t split into categories, or had delayed processing or any other fine print but instead was instant and a reason to come back?
We didn’t want another loyalty program. We wanted something that actually worked, for both shoppers and stores.
So we built Loya: 5% store-locked cashback, earned instantly at checkout. No points, no waiting, no gimmicks.
Just real rewards that bring people back.
That’s how Loya was born.
Loya is a payment method redesigned as a loyalty program, built right into the checkout process.
For customers it gives you 5% instant cashback–every single time they make a purchase–into a digital wallet they can only use at that same store. That’s where the loyalty comes in. No points. No waiting. Just real value, instantly.
For merchants, it works like a commission. They cover the 5%, but it stays in their ecosystem, it gets reinvested into their store by bringing that same customer back again. It’s a win-win.
Now with Loya, I’ve thrown away all my old punch cards, stopped chasing useless points, and finally feel like I’m getting something back when I shop. As a customer, I know how frustrating the old system was. Loya changes that. It gives us more purchasing power, especially important in today’s economy. It’s almost like getting free money, but better.
So that’s the story. That’s how Loya started and became the one for us
And hopefully, it’ll become the one for you too.
Loya started with frustration…and a little bit of hope.
Gina was running marketing for an e-commerce brand, watching thousands go into ads… and most customers vanish after their first order.
As a consumer herself looking for deals, she signed up for every loyalty program she could find- punch cards, points, rewards, but nothing felt rewarding. Just more noise in her inbox.
At the same time, Geoffroy had been working on payment systems and saw how powerful instant cashback could be. It got people to spend, but not necessarily to return.
That’s when we had a simple realization:
What if cashback wasn’t split into categories, or had delayed processing or any other fine print but instead was instant and a reason to come back?
We didn’t want another loyalty program. We wanted something that actually worked, for both shoppers and stores.
So we built Loya: 5% store-locked cashback, earned instantly at checkout. No points, no waiting, no gimmicks.
Just real rewards that bring people back.
That’s how Loya was born.
Loya is a payment method redesigned as a loyalty program, built right into the checkout process.
For customers it gives you 5% instant cashback–every single time they make a purchase–into a digital wallet they can only use at that same store. That’s where the loyalty comes in. No points. No waiting. Just real value, instantly.
For merchants, it works like a commission. They cover the 5%, but it stays in their ecosystem, it gets reinvested into their store by bringing that same customer back again. It’s a win-win.
Now with Loya, I’ve thrown away all my old punch cards, stopped chasing useless points, and finally feel like I’m getting something back when I shop. As a customer, I know how frustrating the old system was. Loya changes that. It gives us more purchasing power, especially important in today’s economy. It’s almost like getting free money, but better.
So that’s the story. That’s how Loya started and became the one for us
And hopefully, it’ll become the one for you too.
Loya started with frustration…and a little bit of hope.
Gina was running marketing for an e-commerce brand, watching thousands go into ads… and most customers vanish after their first order.
As a consumer herself looking for deals, she signed up for every loyalty program she could find- punch cards, points, rewards, but nothing felt rewarding. Just more noise in her inbox.
At the same time, Geoffroy had been working on payment systems and saw how powerful instant cashback could be. It got people to spend, but not necessarily to return.
That’s when we had a simple realization:
What if cashback wasn’t split into categories, or had delayed processing or any other fine print but instead was instant and a reason to come back?
We didn’t want another loyalty program. We wanted something that actually worked, for both shoppers and stores.
So we built Loya: 5% store-locked cashback, earned instantly at checkout. No points, no waiting, no gimmicks.
Just real rewards that bring people back.
That’s how Loya was born.
Loya is a payment method redesigned as a loyalty program, built right into the checkout process.
For customers it gives you 5% instant cashback–every single time they make a purchase–into a digital wallet they can only use at that same store. That’s where the loyalty comes in. No points. No waiting. Just real value, instantly.
For merchants, it works like a commission. They cover the 5%, but it stays in their ecosystem, it gets reinvested into their store by bringing that same customer back again. It’s a win-win.
Now with Loya, I’ve thrown away all my old punch cards, stopped chasing useless points, and finally feel like I’m getting something back when I shop. As a customer, I know how frustrating the old system was. Loya changes that. It gives us more purchasing power, especially important in today’s economy. It’s almost like getting free money, but better.