Why We Built LOYA
We started Loya because we lived the proble: as both shoppers and marketers.
Gina was running marketing for an e-commerce brand, spending thousands each month to bring in new customers… only to watch most of them disappear after their first purchase. Like most brands, they’d try everything: discounts, promo emails, seasonal sales, but none of it worked long-term. It felt outdated, like trying to keep someone’s attention with a megaphone when what they really want is a conversation.
So she started exploring loyalty tools. At first, they seemed promising. But the deeper she looked, the more broken they all felt. She was personally signed up for at least 10 different programs. Punch cards stuffed into every bag, points scattered across random apps and emails and yet none of it ever felt valuable. Most programs only rewarded you after your 10th order or once you hit 500 points. Let’s be honest: that rarely happens. It didn’t feel like loyalty. It felt like a chore.
At the same time, Geoffroy had been working on payment products and saw firsthand how instant cashback drove conversions. When people get something back right away, they’re far more likely to spend–it’s a simple dopamine hit. But the problem? All programs had fine print or complicated systems and when cashback was generic or withdrawable, it encouraged spending… just not with the same brand. It lacked the loop that makes true loyalty happen.
That’s when it clicked.
What if cashback wasn’t just a thank-you–but a reason to come back?
We imagined a new kind of loyalty system, one that rewarded shoppers instantly, but also nudged them to return. Not with points. Not with coupons. But with store-locked cashback.
Here’s how it works: every time a shopper checks out using LOYA, they get 5% back instantly. But that cashback can onlybe used at the same store. It’s frictionless, automatic, and feels like free money–but with a built-in reason to return.
And really… we all shop at the same places again and again anyway, right? Why not get rewarded for it in a way that actually feels worth it?
To validate the idea, we spoke with 30+ merchants. Every single one said the same thing:
“Acquisition costs are rising. Retention is low. Loyalty tools are either too complex or too weak.”
With Gina’s background in PR and growth, and Geoffroy’s experience in fintech and product, we’re building a rewards system that finally makes sense, for both merchants and their customers.
So that's the reason behind LOYA. We were frustrated with all the awful programs that never work and just give empty promises.
LOYA promises a lot but lives up to that!
Why We Built LOYA
We started Loya because we lived the proble: as both shoppers and marketers.
Gina was running marketing for an e-commerce brand, spending thousands each month to bring in new customers… only to watch most of them disappear after their first purchase. Like most brands, they’d try everything: discounts, promo emails, seasonal sales, but none of it worked long-term. It felt outdated, like trying to keep someone’s attention with a megaphone when what they really want is a conversation.
So she started exploring loyalty tools. At first, they seemed promising. But the deeper she looked, the more broken they all felt. She was personally signed up for at least 10 different programs. Punch cards stuffed into every bag, points scattered across random apps and emails and yet none of it ever felt valuable. Most programs only rewarded you after your 10th order or once you hit 500 points. Let’s be honest: that rarely happens. It didn’t feel like loyalty. It felt like a chore.
At the same time, Geoffroy had been working on payment products and saw firsthand how instant cashback drove conversions. When people get something back right away, they’re far more likely to spend–it’s a simple dopamine hit. But the problem? All programs had fine print or complicated systems and when cashback was generic or withdrawable, it encouraged spending… just not with the same brand. It lacked the loop that makes true loyalty happen.
That’s when it clicked.
What if cashback wasn’t just a thank-you–but a reason to come back?
We imagined a new kind of loyalty system, one that rewarded shoppers instantly, but also nudged them to return. Not with points. Not with coupons. But with store-locked cashback.
Here’s how it works: every time a shopper checks out using LOYA, they get 5% back instantly. But that cashback can onlybe used at the same store. It’s frictionless, automatic, and feels like free money–but with a built-in reason to return.
And really… we all shop at the same places again and again anyway, right? Why not get rewarded for it in a way that actually feels worth it?
To validate the idea, we spoke with 30+ merchants. Every single one said the same thing:
“Acquisition costs are rising. Retention is low. Loyalty tools are either too complex or too weak.”
With Gina’s background in PR and growth, and Geoffroy’s experience in fintech and product, we’re building a rewards system that finally makes sense, for both merchants and their customers.
So that's the reason behind LOYA. We were frustrated with all the awful programs that never work and just give empty promises.
LOYA promises a lot but lives up to that!
Why We Built LOYA
We started Loya because we lived the proble: as both shoppers and marketers.
Gina was running marketing for an e-commerce brand, spending thousands each month to bring in new customers… only to watch most of them disappear after their first purchase. Like most brands, they’d try everything: discounts, promo emails, seasonal sales, but none of it worked long-term. It felt outdated, like trying to keep someone’s attention with a megaphone when what they really want is a conversation.
So she started exploring loyalty tools. At first, they seemed promising. But the deeper she looked, the more broken they all felt. She was personally signed up for at least 10 different programs. Punch cards stuffed into every bag, points scattered across random apps and emails and yet none of it ever felt valuable. Most programs only rewarded you after your 10th order or once you hit 500 points. Let’s be honest: that rarely happens. It didn’t feel like loyalty. It felt like a chore.
At the same time, Geoffroy had been working on payment products and saw firsthand how instant cashback drove conversions. When people get something back right away, they’re far more likely to spend–it’s a simple dopamine hit. But the problem? All programs had fine print or complicated systems and when cashback was generic or withdrawable, it encouraged spending… just not with the same brand. It lacked the loop that makes true loyalty happen.
That’s when it clicked.
What if cashback wasn’t just a thank-you–but a reason to come back?
We imagined a new kind of loyalty system, one that rewarded shoppers instantly, but also nudged them to return. Not with points. Not with coupons. But with store-locked cashback.
Here’s how it works: every time a shopper checks out using LOYA, they get 5% back instantly. But that cashback can onlybe used at the same store. It’s frictionless, automatic, and feels like free money–but with a built-in reason to return.
And really… we all shop at the same places again and again anyway, right? Why not get rewarded for it in a way that actually feels worth it?
To validate the idea, we spoke with 30+ merchants. Every single one said the same thing:
“Acquisition costs are rising. Retention is low. Loyalty tools are either too complex or too weak.”
With Gina’s background in PR and growth, and Geoffroy’s experience in fintech and product, we’re building a rewards system that finally makes sense, for both merchants and their customers.